The First Question
As creative leaders and creative teams looked upon our efforts, I would be contacted and asked to explain our success. The questions came in many forms, but the inquiry that almost always came first was … the wrong question.
Yes, the wrong question. Let me explain.
Remember, the inquisitors were impressed with the creative worship experiences, but what they thought was the answer was revealed in their question. And here it is: Can you tell me about the equipment your using?
That shouldn’t have been the first question. The equipment we used was vital in our execution, but without creative material, the technical tools are irrelevant. I had to turn the conversation to the creative process–the tables turned–and I became the one asking the questions. And in doing this, began the process of giving the answers they really wanted and needed.
Not all the first questions were the wrong ones. Over the next few days I’m gonna answer some of the questions that seem to be asked the most.
If I don’t answer your question. Let me know. I always love to converse about the creative process.